Build your team with the 3H model

Each project team needs three responsibilities: Hipster, Hacker, and Hustler. These are jobs to practice, not fixed personality types.

Hustler

“Who needs this, and will they pay?”

Talks to customers, tests prices, makes offers, finds partners, and takes care of customers.

Hipster

“Will customers understand and enjoy this?”

Helps the team understand customers, design the experience, tell the story, and create clear promotional content.

Hacker

“How can we build and deliver this quickly?”

Creates the prototype, uses AI tools, improves how the team works, and finds a simple way to deliver the solution.

A Hacker does not need to be a programmer.

The Hacker is the maker. For a physical product, the Hacker finds a way to make it. For a service, the Hacker finds a fast way to deliver it. For a digital product, the Hacker may use an AI coding tool.

Team sizes

2 students

Each person starts with one role. Share the third role.

3 students

Each person starts with one role.

4 students

Add a second Hacker or Hustler based on the project.

Rotate roles and learn every part

Your first role is only a starting point. During the project, help other roles and try new responsibilities.

STEP 1

PBL #1: Build

Start with your first 3H role.

STEP 2

PBL #2: Show

Rotate roles and talk to customers.

STEP 3

PBL #3: Sell

Rotate again and make real offers.

Team rules

Use customer evidence to make decisions.
Every student helps build, show, and sell.
Use AI to make at least one weekly task faster.
Ask for help early when the team is stuck.

Weekly team check-in

1. What did we build or learn?
2. What did customers say?
3. What will we do before the next meeting?
4. Who owns each task?

Form your team in Project-Based Learning #1