Project-Based Learning #2: Show and Create the Offer
Show your prototype, improve it with customer feedback, set a price, create a clear offer, and prepare simple promo media.
Why this matters
You have guesses about the customer and the problem. Feedback, a clear offer, and simple promotional media help you learn which guesses are correct.
What you will learn
- Ask useful questions without forcing an answer.
- Observe how people react to a prototype.
- Calculate simple costs, price, and profit.
- Create a clear offer for social media or a messaging platform.
- Use AI to make simple promo media, such as images, short videos, or product demos.
What happens in class
- 1Review feedback from at least five people.
- 2Build a better version based on evidence.
- 3Set a simple starting price.
- 4Write one short offer for WhatsApp, Instagram, TikTok, or another channel your customer uses.
- 5Create at least one promo image, short video, or demo using AI manually or with a simple automated workflow.
Before the next meeting
Share your offer and promo media with more possible customers. Record each response, question, reason for saying no, and sale.
Extra homework
- Explore Remotion and Hyperframes. Look at what kinds of promo images or videos people can create with them.
- Create a social media account for the project if you do not have one yet.
- Post or prepare one simple promo for your product or service on that account.