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Project-Based Learning #2: Show and Create the Offer

Show your prototype, improve it with customer feedback, set a price, create a clear offer, and prepare simple promo media.

Why this matters

You have guesses about the customer and the problem. Feedback, a clear offer, and simple promotional media help you learn which guesses are correct.

What you will learn

  • Ask useful questions without forcing an answer.
  • Observe how people react to a prototype.
  • Calculate simple costs, price, and profit.
  • Create a clear offer for social media or a messaging platform.
  • Use AI to make simple promo media, such as images, short videos, or product demos.

What happens in class

  1. 1Review feedback from at least five people.
  2. 2Build a better version based on evidence.
  3. 3Set a simple starting price.
  4. 4Write one short offer for WhatsApp, Instagram, TikTok, or another channel your customer uses.
  5. 5Create at least one promo image, short video, or demo using AI manually or with a simple automated workflow.
What you must create
Customer feedback notes, a revised prototype, a starting price, a clear offer, one promo media asset, and evidence of early sales attempts.

Before the next meeting

Share your offer and promo media with more possible customers. Record each response, question, reason for saying no, and sale.

Extra homework

  • Explore Remotion and Hyperframes. Look at what kinds of promo images or videos people can create with them.
  • Create a social media account for the project if you do not have one yet.
  • Post or prepare one simple promo for your product or service on that account.
View all 8 meetings